Simpsons Exercise

• What are their concerns, drivers, influences?
  • Food, family, self serving, competition, rivalry
• Are they conservative, alternative, family oriented, money / budget conscious, tech savvy, time rich or time poor?
  • Family orientated, budget orientated, time rich, ignorant, lazy
• Are they thinkers, doers, emotional or rational?
  • Irrational, emotional, apathetic, impulsive
• What would they care about most in this topic?
  • Food
• Do they care? How do you make them care?
  • No, get them to focus on food aspect
• What would they find most compelling?
  • Eating
• What would put them off?
  • Flanders, running out of food, paying for food, having to interact with others
• How would you as a designer appeal to that character?
  • Pictures of food etc.
• How would you get this person to join in the event?
  • Make it all about food.